Since the dawn of home ownership, two things have held true. New homeowners would much rather spend their time enjoying their house than maintaining it, and they are laughably ill-equipped for all the projects they will inevitably face. This campaign for Black+Decker tackles both issues head-on, by reassuring homeowners that they will get through the tough tasks ahead, and that we’ve got the tools to help them do it. And, to help shift mindsets and help them prepare, we even created Tool Registry, where friends and family can get them housewarming presents that will be far more useful than any picture frame.