Frontier Communications was ready to extend their service coast to coast. So, we sent Frank, their spokes buffalo to shake hooves with the locals ahead of Frontier’s arrival. Users were invited to follow Frank on his road trip across America through this fully-integrated campaign, supported by broadcast and print collateral, and highlighted by a social photo gallery in which people could create and share shots of themselves and Frank at iconic locations, play a road race game featuring real street grids from their hometowns, and enter a sweepstakes to win a road trip of their own in Frank’s top-of-the-line RV. From Connecticut to California, people had never been so happy to see a buffalo behind the wheel of a motor home before.