When you operate in and around Hollywood, you’d better be able to tell a good story. Here, National CineMedia was going through big changes, both with their parent brand, NCM, and with their consumer-facing arm, Noovie. Our NCM rebrand embraced their modern, dynamic, data-driven evolution. While, for Noovie, we helped bring in even more audiences by producing pop culture content worthy of the big screen. The new directions reflected the excitement and spectacle of Hollywood, attracted more advertisers and more marketing opportunities, and created a more cohesive, symbiotic relationship between NCM and Noovie. Plot twist - they were telling the same story the whole time!