A beloved beauty brand for decades, Olay was ready to shed its reputation as “Grandma’s favorite brand”, and engage with the next generation of beauty and skin care consumers. To change the narrative, we created a series of short form video and social content, with a fresh, dynamic look and feel, a modern, relevant tone, and messaging that connected the timeless benefits of Olay products with today’s skin care needs. This new direction and execution not only resonated with our target audience, but achieved the brand’s highest traffic and impression rate in decades and smashed previous holiday sales records.