If loving a gas station-convenience store is wrong, then the Sheetz fans of Columbus, Ohio, better known as Freakz, don’t wanna be right. For this fully-integrated campaign, we engaged with Freakz begging for Sheetz to open in their city, rewarded them with custom swag created by local artists and businesses and contest goodies, and rewarded the city of Columbus with a massive donation to the Mid-Ohio Food Collective on behalf of those who interacted with us across social channels. The result was one big love fest.

Month 1 of Campaign • 13K New Loyalty Accounts Created

Months 1-3 of Campaign • 27MM Earned Media Impressions • 77MM Paid Media Impressions • 420K Organic Social Engagements • 3K Hiring Leads