For millions of people in the Sheetz footprint, summer means one thing - road trips. For this efficient, effective, social-first campaign, we them everything they needed to enjoy their best road trips ever. Partnering with Roadtrippers.com, and drawing from user responses to a fun, interactive quiz, we created custom digital itineraries, complete with detailed options for directions, destinations, sightseeing highlights, and of course, Sheetz locations where they could stop along the way. We also offered unique promos for users who interacted with us, developed social stickers that people could use when they post about their adventures on the road, and produced a cheeky, custom coloring book that kids could enjoy and parents, who’ve spent hours in the car with their children, could relate to.

Month 1 of Campaign